- Brand Image : Social Media Networks such as facebook , Twitter, Google plus and much more , are the best medium to increase your Brand Image within target locations as you can share your content with relevant trends of that particular area ( cities).Visitors came to know about your social post’s relevancy and show their interest on that post. That post creates magical effects on visitors as they were trying to search or in some way they are interested to your brand’s related products and services.
For Example: I tweeted “Best #salon in #faridabad #Mysalon ……Short link to landing page”. Few visitors came to know that there is a tweet which has a link of best salon based in Faridabad named mysalon and they can land to that particular link and contact to that salon using the information available on that landing page.
So using this I get chance to connect my business with my real customers and create a good brand value for those visitors.
- Product / Service Awareness: in above as customers are coming to my tweet, we can also mention our services or Products using relevant trends.For Example: I tweeted “Best #salon in #faridabad #Mysalon having the specialty #hairspa #bodyspa ….. “. Now visitors can get idea of available services in MySalon based in Faridabad and get connect with your business.
- User engagement: sometimes it’s not possible for each customer to read or view our tweet / post. So to get good user engagement you have to increase the frequency of your social posts on daily basis so that users can get some better engagement with your product / service.
- Traffic diversion: after hummingbird update, Google also give priority to the content available on your social profiles. So this is also good for your linked page to that post as google give some priority in SERP to that landing page too. On the other hand your business’s website also gets good traffic from that post.
- Tracking & Notifications: the best part of social media channels is you can easily track and monitor the flow of customers on each posts.
So if you are getting these above benefits , you can do much more better for your business using social media channels.