Well, Everyone knows SEO and wants to improve their rankings in Google. the following SEO factors are very helpful to get Good ranking in Google in 2017 & 2018:
AMP: Accelerated mobile pages ( AMP ) mostly use in news and ecommerce websites. Using this pages we can fast download out page on user’s mobile. This is very demanding and useful in terms of SEO.
Responsive Design : As Google already has announced that if you don’t have mobile friendly website so you will not get better rank in Google’s SERP. So it becomes necessary to make your website device compatible (responsive design).
User Experience: user experience will be a major factor in SEO for future. If you have better navigation and best design to describe all things very well to visitors then surly you will get good response from Search Engines.
Content: No Doubt! Content is King. You have to write for the users not for the keywords , so you will get best results in Search Engines.
Schema markup: using this technique you can put some extra information to your page’s description in SERP. Even this is also good for the users who are searching for the updated products and services.
Site Speed: Site speed is very important factor as this will help your pages to download and open very fast at users end.
Now, please focus on these above topics and get good rank in Google’s SERP.